Social Media is something that no marketer can ignore if they wish to grow their brand’s audience engagement.
90% of marketers optimize their social media marketing strategies to grow audience engagement.
So today, in this article, we are going to discuss some really interesting tips that can help you enhance the social media engagement of your brand.
6 Tips To Increase Social Media Engagement
1. Embedding Social Media Feeds
Embedding social media feeds on your website is one of the best ways to engage the audience. Embedding social media feeds on your website makes your website more visually appealing. There are many tools available in the market for embedding social media feeds but the best one is Taggbox.
It is really easy to use and has a very user-friendly interface. It allows you to embed and display real-time social media feeds on website. And the best part is that it is compatible with major social media platforms like Instagram, Facebook, Youtube, Twitter, Vimeo, and many more.
It comes with amazing features like beautiful customization features, moderation features, analytics feature, hashtag highlighters, custom posts, and many others alike. All these features help you to embed social posts of great quality and in a really attractive and engaging manner. You can also track the user engagement with your posts and its benefits for your website through the analytics features.
It comes with flexible pricing plans and a 14-day free trial. You can also take a personalized demo to get a better understanding of the product.
2. Create Original and Visually Appealing Content
Original Content has high organic reach. An original and relevant content always ranks better in the search engines ranking list. If your content is original and interesting, it will automatically get shared, hence increasing its organic reach.
Original Content combined with visuals is one of the most engaging forms of content. People love to see the visuals. Studies have proved that the human mind can relate more with the visuals and can remember them for a longer time.
Original content along with visuals get more social shares and hence it increases the user engagement.
3. Video Content
Video content is the future of the Internet. Online users spend most of their time on the internet surfing through the videos.
People engage more with video content. A video can deliver important information efficiently in terms of both quality and quantity, to the users in a really interesting manner.
Videos are generally the most shared content over the internet. So, having your brand’s video content being organically shared ultimately helps in enhancing user engagement with your brand.
4. Giveaway Contest
Another one of the best ways to increase social engagement is by hosting Giveaway Contests. This strategy mostly works because who doesn’t love gifts after all.
You can organize user-generated contests accepting entries from the customers around your brand provoking their creativity with your brand. This simple technique helps you to gain user engagement and along with that, you will also get a huge amount of user-generated content that further helps you to spread the word-of-mouth marketing for your brand.
5. Post-Consistently And At Right Time
Consistency is the key to success. If you are consistent in Social Media posting then it will definitely increase your organic reach.
Along with the consistency, there is strategy time for posting on Social Media. Posting social media contents at particular times when you can get maximum engagement and impressions on your posts is the most strategic thing to do in order to maximize your organic search result.
Here is a list of preferred posting times for particular social media platforms. Come, let’s have a look.
Facebook: 7 am, 12 pm, 5 pm
Twitter: 2pm, 9pm , 2am
Instagram: 9am, 5pm, 2am
Pinterest: 9 am, 11 am, 1 pm
These are the best times to post on Social Media. If you want to grow your organic reach then you can try this.
6. Use Relevant And Trending Hashtags
If you are using correct and trending hashtags as per your niche, then for sure it will boost your organic reach.
Today, hashtags are present on every Social Media platforms like Facebook, Instagram, Twitter, Pinterest, etc and everyone uses them.
There are many tools available in the market for finding them the best and the most trending hashtags. With the help of them, you can find the best hashtags for you.