UX design

Implementing Good Friction For Great UX Needs Precision

When it comes to designing a site with the intent to provide better user experience, sometimes more is more. However, in this ‘open-world’ of the web, you will need to create a better identity. This is the key to access and consequently the road to success.

The primary aim for designers is to prevent fraud and at the same time provide a great user experience for genuine users. In order to assure that designers now focus on producing more friction in their design.

When there is more friction it will result in more drop-off and when there is more time spent on a specific task it may also result in a drop-off. However, this is a common belief and hypotheses that are needed to put to test.

Need a lot of user testing

A lot of user testing needs to be done. You will be surprised at what you find. Through these tests you will find that:

  • The users are willing to trade time just to gain a better experience and transparency and
  • Better instructions along with a more robust capture experience will make a lot of difference in the user experience.

Users testing will provide you with a lot of benefits and make your site more productive, functional and effective.

  • This will raise the level of trust of the users on your software and they would be more confident about using it knowing exactly what they are doing.
  • They will not feel fatigued, bored or have to search for things that they are looking for, once again adding value to their experience.
  • The time spent on each task they perceive will be equal, if not lower as compared to the other previous versions.

In short, your site will be able to drive more organic traffic as well as ensure that people who visit it, stay with it for a long time and perform the action just as you desire.

A useful step

There are lots of steps that you can follow in order to provide a better user experience through your site. One of the best steps to follow is to add more time to spend on screens before, during and after any video capture.

  • This is a type of friction that will prevent the users from making any mistakes
  • Not create any fatigue and
  • Reduce the chances of your site seeing user drop-offs.

With such an effective solution that will ensure fewer retries, it will automatically and invariably make the users trust more on your product more.

Perceived and effective speed

Consult with any UX design firm these days and you will see that they are more focused and inclined to adding more friction. This is the price that the users have to pay to visit a site but it will surely help them to achieve their goals much easily and in a more comforting and secure manner without making any mistakes during the process.

In UX design with friction typically the users have to share their very personal data just to allow them to access a site or a service. However, while implementing friction to the site, designers must consider the two most important factors namely:

  • The perceived speed and
  • The effective speed.

This will ensure that they bring a lot of transparency in their site with every step added to it that will help them to reinforce the trust of the users.

Also Read – MARKETING ON INSTAGRAM: 5 CONTENT STRATEGIES FOR YOUR COMPANY

Implementing facial verification

Modern days are mobile days! You will see almost every person using a smartphone to access different sites and apps. When you use an app it is important for the designers to ensure that it is easy to use and navigate for better user experience but the most important of all is ensuring safety and security of the product.

Modern UX designers have therefore implemented another useful friction in their design that adds to the safety and security aspect of the product. Facial verification is the most popular and new approach followed by the designers where the users need to record live videos rather than static selfies. When users record themselves while talking, moving their head and doing all sorts of things, it proves that they are real people and the same people using the app.

People are adopting this new feature however most of them still do not perform the right actions. This makes processing the videos very difficult thereby making the identity verification process much difficult. It is seen that people retry multiple times and then give up eventually. That means these potentially legitimate users fall through the cracks.

In order to eliminate such changes, there is an immediate need to find a solution that will rectify the selfie video verification process.

Initial prototypes

Prototypes and wireframing are two important aspects that modern UX designers need to focus on. Ideally, there are two specific prototypes to test with the users.

  • One, to add an introduction screen that will tell the users what and how to take a selfie video for verification as that will ensure that users do not struggle while performing the action. In addition to that, it will also improve the feeling of trust in the users.
  • Two, showing the necessary instructions on the camera screen to make sure that even if the users skip the introduction screen they still get and follow the instructions to get things right and in order.

Users will be happy about these instructions while performing the required tasks.

The final solution

However, even after the best efforts, people may skip these frictions which is why the designers need to create a more dynamic final solution.

This can be achieved by keeping the information as well as the screen light, providing tutorial videos to show how users perform the actions, implementing features at the right spot of the screen that will detect the faces of the users and much more.

Therefore, better UX design means more friction but at the same time it must be ensured that it does not interfere with the actions the users need to take.

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