Social media is now widely used by companies that target a professional target.
Social media can boost your business as long as you know how to use them properly. Integrating Twitter into your overall B2B strategy is the right decision.
Discover here some practical tips to succeed in your presence on the site of micro-blogging.
Twitter is growing well. It is, therefore, in the companies’ best interest to invest time and resources in the use of this popular microblogging platform that can quickly reach an audience and have immediate results.
What is Twitter? (for those who do not know yet)
Before I start talking about B2B strategy on Twitter, I would like to return briefly to the fundamentals of this micro-blogging platform.
Twitter is a social network where users are informed in real-time of what is happening around the world.
Everyone can instantly share information and connect with people or companies from all walks of life.
Understand the basics on Twitter
Tweet, retweet, followers … So many words that you have to learn to master to have an impact on the platform and be able to interact with users. Here are some definitions that will be useful for you to start on Twitter.
A tweet is a 280-character message posted on the Twitter platform. It can contain text, photos, links, and even videos. Be aware that if you add a photo or a link that is counted down from your allowed number of characters.
Whether you click on the arrow or answer directly, the “Reply” function will allow you to comment on a tweet. Convenient to engage the conversation with your subscribers.
A retweet is a tweet from a third party that you want to pick up and send to your subscribers. You have the choice: click directly on the “retweet” button or add the letters “RT” in front of the content of your message.
Want to show that you liked a tweet? Add it to your preferences. It will prove to the author of the tweet that you enjoyed its content. Also, it will allow you to find it more easily in your favourites list.
A hashtag is a word or phrase (written without spaces), starting with the # symbol. This symbol allows users to organize their conversations and easily find all content related to the subject of the hashtag. Inserted here in the text content of the tweet, click on it to directly access the results.
Also Read – 9 TOOLS TO MAKE TWITTER MARKETING EASIER
How to use Twitter in B2B?
A real intelligence tool, a gold mine of information, a prospect database, or an after-sales service … So many features that Twitter offers to companies that, depending on their objectives and their specificity, use the microblogging platform differently. So let’s go back to the various possibilities that small, medium or large companies can decide to use to develop their business via Twitter.
1. Twitter as a watch tool
Follow in real-time the news of your sector and discover what could interest your customers. Thanks to Twitter Search, the hashtags and lists you could create on your account; you have a lot to find relevant content that will feed your watch and that you can relay to your subscribers by retweeting or by creating a new article on your blog.
2. Twitter as an accelerator of your visibility
Millions of users are at your fingertips! Use hashtags in your tweets to be visible to more people. However, if you want competent and immediate results, go to Twitter advertising campaigns. They will help you target your audience and reach your future customers. With a pre-defined budget, you have the opportunity to attract the most relevant subscribers. So be sure to focus your campaign. (geolocation, interests, profession, age, sex, etc.)
3. Twitter as customer service
The platform can also be used as a quick and easy way to meet your customers. Technical questions or after-sales service, use Twitter will facilitate your customer relationship.
4. Twitter as a way to get in touch with influencers
Who does not dream of being in contact with VIP people who are generally not accessible? On Twitter, whether you are small or big, you have access to all possible connections and can reach influential people in your area. What to boost your visibility and make you a beautiful address book.
5. Embed Twitter Feed on Website
Combining the advertising potential of your social and digital platforms is a fantastic approach to incur significant audience participation.
One analyzed and tried methods of accomplishing this aim is to embed Twitter packs in your brand’s official site.
It can help you display continuous interpersonal proof to your site visitors any time they land on your page after hunting specific keywords resembling the sort of products and services you provide.
If you embed Twitter feed onto your site, you mostly display user-generated Twitter testimonials, reviews, pictures, videos, etc., will help you reinforce the total confidence users have on your brand.
Additionally, it’s an excellent way to push in prospective traffic on your site that might result in significant conversions.
This assists you to enhance the search engine optimization performance of your website, thereby increasing its natural visibility among your target audience. All this contributes to enhanced sales and earnings for your organization.
Some tips to succeed on Twitter
There is no secret: to attract your subscribers, you must be able to animate your account regularly to have significant results.
- Publish regularly: Twitter is a platform where thousands of tweets are published every moment. To be attractive, you must post several times a week, or even every day in the ideal. If your account is not active, you will quickly lose subscribers because they will no longer see the point of following you.
- Add value to your publications: your clients are professionals, so you need to publish content that is of interest to them. Relevant content, quality information, exclusive offers, etc., make sure to meet their expectations in a targeted and effective way.
- Engage your subscribers: publishing your articles is not enough. Remember to vary your publications by asking the notice to your subscribers, by retweeting the messages that you deem relevant from third parties, for example.
Finally, depending on your goals, you can also decide to open multiple Twitter accounts. For example, if your company is present in more than one country, you might consider opening a Twitter account for each country. In the same vein, if your business is segmented between B2B and B2C, it would be interesting to create two Twitter accounts: one for your professional community and the other dedicated to end consumers.
Think carefully about this strategy as it takes time and resources. Depending on the size of your business, market, or customer base, it’s up to you to decide whether setting up a multi-account is relevant to your business.
These essential tips will certainly allow you to start your presence on Twitter. Nevertheless, the success of your community management may require the use of specific skills, especially if you decide to embark on Twitter advertising campaigns.