With the growing popularity of Instagram among users worldwide, businesses are integrating Instagram in their marketing campaigns. In this guide, we’ll see how to embed Instagram Widget on Websites & its benefits.
WHAT IS INSTAGRAM WIDGET?
As we all know, marketers keep finding strategies to attract the audience and engage them to be beneficial to the brands. The Instagram widget has turned out to be one such strategy.
Simply put, the Instagram widget allows you to collect and curate relevant Instagram feed and embed on your website and for other various marketing purposes.
It is a third-party tool provided by many social media aggregator platforms. You can also add the Instagram Feed Widget on the sidebar, footer, or anywhere you wish on the website.
Brands love the Instagram widget and its benefits as they have seen improvement in their conversion rates and social media presence.
Why do you need Instagram Widget?
The popularity of Instagram has made it the best marketing tool for brands to grow and succeed. Marketers use the Instagram widget as a reliable tool to aggregate content from all over Instagram using hashtags, mentions, tags, and other sources and add the curated Instagram feed on their branded website.
The content can be user-generated, influencer content, business account content, etc. Instagram widget is the perfect ROI as it updates automatically with live content, so you will always have something new to offer your visitors.
People love Instagram and scrolling through the app, so when you embed the Instagram feed widget on your website, it will help you increase the dwell time, visitor engagement, and other marketing benefits.
Key Benefits of Embedding Instagram Widget on websites
Instagram is a visual-content platform that allows users to share thoughts and ideas. Businesses use it widely to share their products and offerings with their audience, which would help grow their business.
These are the benefits of having Instagram post Widget on websites:
1. BRAND AWARENESS
Almost everyone is on Instagram, which creates an opportunity for you to increase brand awareness. Your website visitors might not be following your Instagram Handle.
Hence, you can embed Instagram feed widgets on websites to showcase your Instagram feeds to your followers and raise awareness. If they like your content, they will follow you on Instagram.
You will receive more visits on your Instagram business account from the visitors who will learn about your social presence, giving them more chances to spend time with your brand.
2. SOCIAL PROOF
When you embed user-generated content on the Instagram widget of your website, and your customers and visitors come across it. It influences them.
Your visitors get to know your social media presence and how much your customers love your brand. It acts as a word of mouth that helps visitors to make a decision. Hence, build trust and improve brand loyalty among your followers.
Your other customers get encouraged to post about you looking at how much importance you give to your customers’ opinions. It increases the number of your followers and builds social proof.
3. INCREASE DWELL TIME
The Instagram post widget keeps the visitors of your website hooked as the visuals Instagram provides are engaging.
Raise the performance of your website on SERP by increasing dwell time and decreasing the bounce rate of your website.
Interactive Instagram feed widget will let your website visitors scroll through the feeds and stay longer on your webpage. You can display all of your social media content and user-generated content.
4. FRESH CONTENT ON WEBSITE
Instagram is undoubtedly one of the most vibrant and appealing in terms of visualization, and the users keep uploading aesthetic content.
When you add such feeds with real-time updates, it will bring freshness to your website. So, every time a user visits, they won’t see the same content again and again.
They will deliberately visit your website often to see the newly updated content., resulting in more website visits.
5. GENERATE MORE UGC
Embedding User-Generated Content on websites will influence your customers to post more such content, as they will realize how much importance you give to their opinions.
You can also plan hashtag campaigns and embed those posts on your website. It can be beneficial for your future marketing campaigns.
Not just that, when their followers will come across the content on your website, they will also wish to do the same. Hence, you will have an entire collection of social proof, in other words, UGC.
6. INCREASE USER-ENGAGEMENT
The key to having a successful business is to have high user engagement. If you aren’t engaging with your customers and potential customers, who will invest in your brand?
The Instagram feed widget is interactive. It allows the visitors to your website to explore and visit your social media account. It results in an increased engagement rate.
Moreover, not every brand or website owner offers an engaging Instagram feed Widget on their website. If your competitors are one of them, then it is a win-win condition for you.
7. STRONG INSTAGRAM PROFILE
Build a strong Instagram profile. When you embed the Instagram feed on your website, you’ll be driving traffic from your website to your Instagram profile.
Thus, increase the engagement and build a strong Instagram profile with visually appealing and relevant content.
We all know about visual marketing and all the benefits it brings to a brand. Embed the visual marketing campaign posts on your website and see how beneficial they can be, not just on social media but on your website too.
8. ENHANCE CONVERSION AND SALES
Instagram feed widget has proven to have enhanced the conversion rate and sales for your business.
Build social proof and engagement with UGC and help visitors make purchase decisions.
All this is possible when you embed the Instagram Feed Widget on your website with relevant and meaningful content.
2 Simple Ways To Embed Instagram Widget On Website
1. Create Instagram Feed Widget With Instagram’s Own Embedding Feature
Step 1: Open your Instagram account on your computer
Step 2: Open the post you would like to embed and click on the three dots at the top right corner of the post
- A menu will pop-up
Step 3: Click on “embed”
- You will have an option if you want to include the post’s caption or not
Step 4: Tap on ‘copy’ to copy the embed code and paste it on your website or blog.
With just a few simple steps, you can have your desired Instagram posts on your website!
2. Embed Instagram Widget Using Social Media Aggregator Tool
Create Instagram Widget With Taggbox
Step 1: Login or Signup (14 days free trial) to your Taggbox Widget account
- You will be redirected to the dashboard
Step 2: Click on “Add Social Feeds” to add social feeds to widget
- A “Pick A Source” dialogue box appears
Step 3: Choose Instagram as your Feed Source
- A Create Instagram Feed box will appear
Step 4: Select a source from Hashtag(#), Handle(@), Mention, and Tagged and create an Instagram connection by clicking on Create Feed
- A Continue With Facebook box will appear
Step 5: Click on “Continue with Facebook” and provide your login credentials to connect your Instagram Account.
Now that you have collected the content with the aggregator tool, you can customize and moderate the content as per your liking.
Also Read – How To Embed Instagram Feed On Blogger Website
Best Tools To Embed Instagram Feed Widget On Website
Based on productivity, features, and affordability, here are some of the best tools to embed Instagram Widget on websites.
1. TAGGBOX WIDGET
Steps to embed Instagram feeds on websites:
- Create A Free Taggbox Widget Account.
- Add Instagram as a feed source.
- Now click on Publish button to generate the Instagram post widget embed code.
- Copy the embed code and paste it on your website backend.
It facilitates some powerful methods to aggregate almost all of your relevant Instagram feeds, such as:
- Stories etc
Tagembed is a free forever social media aggregator tool that lets you collect, organize and integrate social media feeds into websites.
It lets you aggregate feeds from multiple sources such as hashtags, Handle, Mentions, Stories, etc.
You can later organize the widget using the following features:
- Custom CSS
- Website Compatibility
- Custom Posts
Make your Instagram Widget elegant and appealing for viewers using the following features and many more.
Finally, embed it into your website, choosing your relevant website platform.
With the growing number of Instagram users and its capabilities for businesses and brands. Incorporating it into the website gonna provide the same benefits as well as open new doors of benefits for your business.
Utilize the above-mentioned tools according to your requirements to meet your personalized business targets.