In recent times, there has been a lot of hype about the user-generated content and its use in marketing. The underlying benefits of user-generated content are immense and powerful that makes it a perfect choice.
Many leading brands globally like Apple, GoPro, Starbucks, etc. are using user-generated content in their marketing campaigns be it on their website, social media, and other marketing channels.
The website is the most important channel of engagement for businesses needs to be trustable, engaging, and authentic. Therefore, here we have mentioned some of the best ways to leverage user-generated content your website to reap its benefits.
What Is User-Generated Content Marketing?
User-generated content is any form of content that has been created and shared by the users based on their real-life experiences, ideas, opinions, feedback, reviews, etc.
In the marketing context, user-generated content is mainly about when the users share content that is relevant to the brands and their business activities and it is mainly shared by existing customers of that brand.
User-generated content being the real content from real people is known to be the most reliable, authentic, and trustworthy form of content that is available on digital platforms.
Thus, leveraging it on your website can hugely benefit it driving its performance and boost the results.
Benefits Of User-Generated Content On Website
1. Build Trust & Reliability
Since the user-generated content is shared by the real people based on their real experiences with the brands, therefore, it becomes highly reliable and trustworthy.
The trustworthiness and reliability of the content on your website help you build social proof for your brand. Having social proof helps you drive engagement for your website.
Also, social proof is extremely crucial in this digital age as there is a lot of distrust and unreliability among the users for the brands. Thus, having trustworthy UGC on the website gives a sense of relief and reliability to the users.
2. Increase Website Dwell Time
Dwell time is an extremely crucial performance metric for the websites, as it showcases how engaging, informational, and useful the website is to the users.
So, when you embed user-generated social content on your website it helps you increase the user dwell time as the UGC is known to be engaging and intriguing. Also. as it is shared by the other users and customers so it is immensely relatable and realistic for the users.
As the dwell time on the website increases through engagement with content, it helps in reducing the bounce rate of a website and empowers your SERP performance leading to increased traffic & better results.
3. Boost User Engagement & Interactions
Engagement is a key metric that hugely influences the performance of any marketing campaign or website or brand and content plays a huge role in driving user engagement and interactions.
When you display user-generated content on the website, it brings diverse content from different users from different platforms, into a place that attracts users to engage with the content.
As the user engagement with the website increases, it also enhances the possibilities of conversions and revenue generation as the engagement is key elements that drive conversions.
4. Increase Conversions & Sales
As we all know that conversions and sales are the most crucial goals and objectives of any website and the brand. The fact that over 90% of the people trust user-generated content while making online purchase decisions.
Having UGC galleries on website also hugely improves the conversion rate fo that website. Thus, having trustful and engaging user-generated content can work as a great motivator for leading the users towards the conversions.
Most users don’t tend to trust the branded content but having engaging and influential content is important to increase conversions thus UGC becomes the best choice for websites.
5. Cost-Effective Content
As content is crucial on the website so it is a troublesome task to constantly create unique and fresh content for the website that needs to be influential for driving conversions.
Constant content creation requires investments into time and labor whereas user-generated content is widely available and that too in huge portions giving you a cost-effective option with a continuous flow of fresh and unique content.
This will save your brand a lot of efforts and will increase the possibilities for growth.
How To Leverage UGC On Website
To leverage user-generated content on the website, the best solution is to take the help of a UGC platform.
A UGC platform or user-generated content platform helps you in collecting and curating content from social media and digital platforms into a feed and embed that feed on your website as UGC feed.
Along with that, you can also make customizations to the feed, moderate the content, activate real-time updates, and many more options to make the feed interesting and engaging for the users.
Using the UGC platform, you can create UGC visual galleries, social media IGC feeds, user review feeds, hashtag feeds, etc. on your website. You can even create shoppable UGC galleries for your website using the UGC platforms to help you go beyond trust & engagement to grow sales.
These were some of the best benefits that you can get by integrating user-generated content on your website. You can even explore many more opportunities and benefits depending upon your brand & relevant UGC.
The user-generated content will hugely help in maximizing your returns and minimizing your investment along with website performance improvements and brand growth.
So, get started now to embed UGC feed on your website with the help of tools like the UGC platform.