It would not be incorrect to state that User-Generated Content marketing has evolved to become a marketing strategy that brands and businesses are highly leveraging.
Since it is the type of content that is created for the users and by the users, it has emerged to become the most authentic and genuine type of content found online.
Brands and marketers make the most of such content by showcasing it on various touchpoints to reach out to wider audiences, build a solid social proof of the brand, gain the trust and confidence of potential customers, and ultimately increase revenue conversions.
PhotoShelter defines itself as a digital asset management software that allows you to unleash the potential of visual marketing into your business. The tool allows brands to store, organize, access, and share visual content effortlessly. Using the features, the users can easily look for content by typing in their preferred keyword.
Additionally, the platform also offers various customization options to its users for giving a stunning look to the content.
Even though PhotoShelter is a preferred User-Generated Content tool, various other online tools serve as the best alternative to this tool.
Wondering about those tools? You are at the right place then!
Keep reading as you will get to know about the best UGC marketing tools for brands that have surpassed Photoshelter due to its incredible features.
Let’s get started!
Best 5 PhotoShelter Alternatives
We are starting the list with the best. Taggbox is a multiple-time award-winning and promising User-Generated Content platform that is trusted by many leading brands and businesses due to its no-complex structure and smooth interface.
Taggbox is a comprehensive platform that lets brands collect content from over 15+ social media platforms. Users can increase the impact and effectiveness of the content by customizing it using a wide range of options like fonts, templates, colors, etc.
The aggregated content can be shown across marketing touchpoints in the form of hashtag campaigns, during virtual events, on digital signages, in email marketing campaigns, on webpages, or during ads.
The users can keep the performance of the content in check by leveraging detailed insights like total impressions, clicks, likes, etc. Furthermore, if they get stuck while using the platform or face any hindrance, they can take assistance from the bac support team anytime.
Another well-known User-Generated Content platform is Pixlee. Using this tool, the users can integrate valuable User-Generated Content and showcase it across marketing touchpoints. The users can seamlessly aggregate content from social media, customers, influencers, and even employees.
Additionally, the users can track the performance of the content by getting insights into details like engagement and conversions. Users can check the performance of the content on the basis of region, category, product, etc.
Next up on the list is Olapic. Apart from curating User-Generated Content, the tool also guides its users about the platform where the audience is most active. The users can aggregate content in the form of images and videos from social media.
They can embed the content on websites and display it in email promotions, ads, or other mediums. Users can leverage the customization options and display the content in the form of a gallery or a carousel. Lastly, the platform also offers advanced analytics to its users to keep the performance in check.
Even though the platform’s main focus is influencer-generated content, the platform also enables the users to create and showcase User-Generated Content campaigns across various marketing touchpoints.
Users can display the content on mediums like ads, websites, or in promotional content of brands.
The last tool on the list is Later. Even though the platform is a social media post scheduling platform, it has the added functionality of letting users aggregate content from various social media platforms. They can aggregate content using sources like hashtags, tags, or mentions.
Users can then customize their feeds exactly how they want by selecting from a wide range of customizing options. Once done, it can be put up for scheduling.
We have reached the end of this post, and you are now aware of the best alternatives and competitors of PhotoShelter.
If you are a business and have not yet used User-Generated Content in your marketing efforts, then you are missing out on a lot!
Go on now, choose your best fit, and start leveraging your customers’ opinions in your marketing strategy!