In today’s world, nobody is alien to social media. It has become an integral part of our lives. Social media has a total of 4.55 billion active users all around the world! This huge number equates to 57.6% of the total global population. With such a massive number of users all over, just imagine the amount of content being created every day!
When talking about social media, the prime thing that pops up is the UGC (user-generated content). This has completely changed the entire game of social media and welcomed the new world of digital marketing and brand promotions. This is the content created by the users themselves, making the content more reliable, genuine, and trustworthy.
Displaying this content on your website helps in not only enhancing your website’s traffic and engagement but also your social media’s reach. This dual merit of having social media feeds on website serves endless benefits. You can easily do that by using a social media widget.
You must be thinking that using a social media widget must be a technical task. But what if we tell you that it isn’t! And you can easily do that even if you’re a beginner.
Thinking about it? Then keep reading this blog. By the end of this blog, you will understand what a social media widget is. What are its benefits and you will get to know some of the best social media widget tools.
What Is A Social Media Widget?
Social media widget is a tool that helps in aggregating social media content from many platforms and puts it in a unified feeding
Social media widget comes with many features and filters that help the users to display the best and premium quality content on the website. With many creative customization options like custom themes, designs, layouts, fonts, color, etc. you can easily customize your feed.
They also offer a moderation panel wherein you can remove irrelevant and inappropriate content to maintain the quality of the website. Many social media widgets offer analytics features too. This helps you in giving detailed insights.
The best part of all is that they do not require technical expertise and difficult coding. They help you in generating the embed code easily, you just have to simply copy and paste the same on the backend of your website. And voila, you’re done!
Key Benefits Of Social Media Widget
There are many benefits of using social media widgets. Some of them are listed below.
• Enhances vibrancy
Displaying your social media content using social media widget helps in enhancing the vibrancy of your website. Visuals containing pictures, reviews, videos get more user attraction. A simple website with plain text not only looks boring but also fails in engaging visitors for a long time.
Using a social media widget, you can easily customize your feed as per your needs and help display the website in the best possible manner. The more vibrant and eye-catching your website is, the more user engagement and traffic will be there.
• Increases Dwell Time
As mentioned above, a website with attractive visuals is more eye-catching than the ones with simple texts. When visitors will see your website with creative customizations and designs, they would like to explore what more your website is offering. This will not only reduce the bounce rate but also would increase the dwell time. They would spend more time on your website exploring and taking interest in your products and services.
• Leverage UGC To Increase User Trust
Social media widget helps in collecting user-generated content from different social media platforms be it Instagram, Facebook, Twitter, Tik-Tok, and so on. Leveraging the UGC from them helps in increasing the trust and credibility of the users.
They feel more connected to your brand and find your products and services more reliable and genuine. If people like your brand, they help in spreading the word thereby, aiding in word-of-mouth marketing.
• Increases Sales And Conversions
When you use a social media widget to display content from social media platforms on your website, you’re able to generate more brand awareness.
By displaying social media feeds on your website using a widget, visitors will take more interest in exploring your website. They will be more engaged and thereby this would increase the traffic. This chain will finally lead to more sales and revenue.
Best Social Media Widget Tools
There are many social media widget tools that align well with your website and help you in reaching your target goals easily. Some of them are listed below.
1. Taggbox Widget
Are you looking for a social media widget that collects content from many social media networks? Then this tool will help you. Taggbox is a powerful social media aggregator that collects content from not just 1 or2 but from 15+ social media networks.
It collects content from a pool of sources like hashtags, account handles, profile mentions, tags, and so on. With its creative customization options, you can easily create an engaging website. Starting from custom themes, layouts, designs, fonts, and more branding elements, it offers all.
You can also eliminate the unwanted and irrelevant content with its moderation panel to provide only the premium quality content to be displayed, to track your performance, and monitor the stats, it has in-built analytics too. Isn’t it a life savior?
AddThis is free and easy to install tool. Using this tool, you can have detailed insights and track how many site visitors shared yours.
It too comes with many customization options to enhance the overall look of your website. You can choose custom colors, change the shape and size of the buttons, and customize them to match your branding.
This is an easy to set up tool. This tool does not require any coding. Therefore, even if you’re a beginner, you can use this trouble-free.
The best thing is that it is 100% mobile-friendly. You can customize your social media feed using this tool that goes well with your website.
Some of the unique features offered by this are as follows:-
- Reliable feed backup
- Smart caching system
- Multiple feeds
- SEO friendly
Over To You!
Now we have come to the end of this blog. This blog gave you an entire tour of the social media widget world from scratch.
If you’re a brand and have not used social media widget on your website yet, you are surely missing out on a great opportunity
So you have got all the knowledge from tip to toe. Now, what are you waiting for? Go and use them and see your brand reaching new heights of success.