user generated video content

Why Brands use User-Generated Video Content – and you should too!

With the rising popularity of social media, customers today are more willing to share their experiences and opinions about a brand and its product/service. This user-generated content is most popular in video format, and many customers have even made substantial income with this practice. That’s why user-generated video content is growing.

In fact, people are 2.4 times more likely to consider user-generated videos as authentic instead of branded content. Brands who are smartly playing their marketing game are repurposing this UGVC to their benefit. If you aren’t using it for your brand promotion, find out why you should use it now.

Let’s get started.

What are User-Generated Videos?

UGVC, or better yet, user-generated video content, is a content form created organically by your brand’s users like customers, followers, employees, or fans. 

What counts as User-generated video content?

Like UGC, a lot of things come under UGVC as well. For example,

  • Social media posts and stories in video formats
  • Video Testimonials 
  • Video tutorials of your product
  • Unboxing videos
  • Review videos, etc. 

User-generated videos are user-generated content in video formats.

Why does User-generated Video Content work so well for Brands?

Let’s delve deeper into the reasons why brands are using user-generated video content so aggressively in their marketing and how it is helping them grow.

1. Creates Brand Trust and Promote Authenticity

People believe other people more instead of some well-written website content. Your potential customers are more likely to trust the word of your loyal customers rather than what your creative marketing campaigns say about your brand. 

User-generated videos are a good resource to create that brand trust in your target audience. You and your regular customers know about your brand’s authenticity, but not your potential customers. However, user-generated video content is social proof, which you can use to promote your brand authenticity. 

2. UGVC is Inexpensive

Creating branded videos in-house requires professional software, equipment and team, props, and location, all of which turn out to be very expensive and time-consuming for a brand. But brands can leverage user-generated video content at no cost because users have created them. So brands can save the amount required to create branded videos.

3. It is Easily Shareable

User-generated videos can be easily shared and forwarded. You can make it viral on social media channels or other platforms. Video content trends and gains a lot of visibility in less time. You can reach a larger part of your target audience with just a single video.

4. Convert your Leads to Customers

User-generated video content is very influential and effective. People viewing the UGVC are more likely to react positively towards your brand. So, add UGVC in your marketing campaigns and all direct consumer communication touchpoints. You can also use videos to show your audience how your products work in real-life and benefit the users. It will enhance your marketing pitch, and your potential customers will go through the call to action, thus buying your product/service. User-generated content will lead to higher and quick conversions.

5. Relevant and Engaging

User-generated video content is relevant for your customers because people want to see genuine content from the brands instead of all praises. 

If you show UGVC in your marketing material, it will be more relevant for your audience. It is more interesting, and your audience will engage with it better.

How to source User-Generated Video Content?

You can encourage your users to create video content for you in the following ways:

1. Collect UGC from Social media platforms

If your customers share videos of your product/service and their reviews on social media, then you already have a huge base of user-generated content ready for use. 

 You can aggregate user-generated videos from social media channels by using brand tags, mentions, hashtags, etc. The most popular social media platforms to find UGVC are YouTube, Facebook, Instagram, etc.

2. Influencer marketing

Influencer marketing is booming every day, and it’s not slowing down anytime soon. You have a very powerful marketing medium ready for you. Get influencers involved to promote your brand organically. Promotion done by influencers will be more genuine, and you can directly tap into the influencers’ follower base. It will inspire people to engage with the influencer’s video content.

3. Run Contests and offer gifts

Contests are always a great tool to engage the audience and increase participation. Create video contests and offer some gifts or discounts. Ensure that you invite contest entries in the form of videos. This will increase user-generated video content for your brand.

4. Feature original content creators

When you credit your customers for creating videos, it makes them feel appreciated and valued. This will inspire them and other customers to create more video content for your brand.

Wrapping Up

User-generated video content is dominating the marketing funnels. Successful brands are unmistakably leveraging UGVC, and if you are not, you are missing out on a big opportunity. Use user-generated video content to scale your brand and interact with your audience.

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