add reviews to squarespace

How to Add Reviews To Squarespace Website in 2022?

Instead of telling your potential buyers about how good your brand is, let your happy customers do the talking. Using their reviews and testimonials on your website will be social proof and show your brand as reliable and trustworthy. Thus helping your audience trust you and buy products and services. 

Now collecting and adding reviews to Squarespace website is not so difficult. In this blog, we are discussing what steps you need to take to collect the reviews and embed them on your website, so stay with us till the end.

Types of Reviews to Add on Squarespace Website

Some of the platforms from where you can source the best reviews for your business are:

1. Google Reviews:

You can list your company on Google My Business, and then your customers will be able to share their reviews about your business. Google reviews are one of the top spaces where people share reviews about a company, so you can collect a lot of reviews from your audience, and adding them to your website will help you a lot. 

2. Facebook Reviews:

Social media platforms are spaces where people share their experiences, and Facebook is one social media platform that allows people to share their reviews and ratings on the company pages. Having an active Facebook page will help you source more reviews that you can show on your website.

3. Yelp Reviews:

One of the review sites that comes up on search engines when people look for any local place to visit is Yelp. It is an established platform for creating your business profile, and collecting Yelp reviews for your website will help you gain local area customers because they will easily trust the words of the localities who have used your products or services.

4. Airbnb Reviews:

Airbnb is a platform for hospitality businesses that provide services like lodging, rental places, etc. If you are in the hospitality sector, then adding Airbnb reviews to your business website will benefit you. 

Steps to Add Reviews to Squarespace Website

Collecting reviews and presenting them on the Squarespace website can be a time-consuming task if you don’t do it smartly. The best way to do it is to use a social media aggregator tool that will help you easily collect all the reviews at once, sort them, design their appearance and embed them on the website.

After selecting the social media aggregator, follow these stages to add reviews to your website:

Stage 1: Collect Reviews

  1. Create an account on the social media aggregator tool if you are a first-time user and log in. 
  2. Create a widget, then add social feeds, and choose the source of collecting content. In the source of the network, you will have multiple options to collect reviews like Google, Yelp, Airbnb, and Facebook. Decide and select the social media network you want to use to source reviews. 
  3. A new pop-up will appear asking you to enter the business profile from where you want to collect the reviews. Type in your account name and create the new feed. The tool will connect your business profile from the social network and fetch the reviews on a widget.  

Stage 2: Moderate and Design

After getting the reviews on the widget, you can use the editor panel and make changes to customize them as per your requirements.

  1. In the design section, choose the themes, colors, fonts, backgrounds, card styles that you want on your reviews widget. You can also add your custom CSS to make the widget more appealing and match your brand guidelines.
  2. The moderation panel will help you filter out low ratings and fake reviews from reviews. You can also highlight the best-written reviews by pinning them to the widget wall.
  3. Check out the analytics of the reviews widget, and after embedding it on your Squarespace website, you can see its performance.

Stage 3: Generate the Embed Code

  1. Preview the reviews widget and then publish it. 
  2. A pop-up window will appear where you have to select Squarespace as your website building platform. 
  3. Now the tool will generate a custom embed code for your widget. You can resize it as you like. Copy the embed code.

Stage 4: Embed Reviews on Your Squarespace Website 

  1. Login and open your Squarespace website editor. Come to the page where you want to embed reviews on your website. 
  2. Add a new block and select the code option </>.
  3. Paste the embed code that you copied earlier and apply the changes to embed reviews to your Squarespace website.

Benefits of Embedding Reviews to Website

Adding reviews to your website will bring big benefits. Here are some of the major advantages you are missing out on if you are not sharing reviews on your website:

  1. Win Audience Trust – Reviews are the best form of content to help your potential customers believe in your brand. 
  2. Encourage Quick Conversions Sales: Remove doubts and hesitation from your potential buyers’ minds and get them to buy your product. 
  3. Encourage UGC Creation and Word-of-Mouth Marketing: Reviews on the website encourage buyers to share their product use experiences with you.
  4. Improve Website Engagement: Reviews on the website help in stopping the scrolling fingers of the visitor and capture their interest in reading your content. 

Over to You

In the end, we can summarize that adding authentic reviews to the website is an easy process with the help of a social media aggregator tool and gives the features to make the widget more customized. And after adding reviews, it is important to ensure that only the best ones are seen by the audience, so filtering them becomes a key task. 

Reviews on your website will bring brand authenticity, product worthiness, and customer experience to the spotlight, which are the key requirements to win customers. Adding reviews to the website will boost your results and help you grow your business, so don’t wait longer and start today.

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