Out of all marketing techniques, social media marketing is undoubtedly the most sought-after strategy due to its ability to introduce brands to its target audience. Social media serves as the go-to platform for brands to connect with their customers and create a better brand user relationship with them.
Speaking of social media networks, brands and marketers often target platforms like Facebook, Instagram, Pinterest, Twitter, etc. However, there are a few other platforms like LinkedIn that are ignored and not included in a brand’s marketing strategy.
Now, even though LinkedIn has a different vibe and aura itself, its significance cannot be ignored.
It is amongst one of the fastest growing social media networks all around the world and enjoys a user base of more than 740 million active users. According to statistics, LinkedIn is a much more effective lead generation platform than other platforms like Facebook, Instagram, and Twitter.
Keeping these facts into consideration, brands and marketers have started to embed LinkedIn feeds on their websites.
If you want to know more about the process and the reasons to leverage this strategy, then make your way to the end of this post!
Most Effective Way To Embed LinkedIn Feed On Website
Using a social media aggregator tool
The most effective way to embed a LinkedIn feed on the website is by using a responsive and super efficient social media aggregation tool. There are multiple options available, but Taggbox Widget tops the list due to its seamless integration and functionality.
The Taggbox widget comes with a customization panel and offers a wide range of styling options like fonts, themes, templates, etc. The tool also offers a content panel that enables users to remove any irrelevant content from the LinkedIn widget. The other features of the Taggbox widget are advanced analytics, automatic content updates, and a robust team for anytime assistance to the users.
Mentioned below are the few steps that can be taken to complete the process easily.
Step 1 – Log Into Your Selected Social Media Aggregator
As mentioned above, there are a plethora of social media aggregation tools available online. You simply need to pick the one that deems fit as per your requirements.
After you are done selecting your preference, you need to log into the tool. Depending on the tool chosen, you may be given the option to create a Free account.
Step 2 – Aggregate The LinkedIn Feeds
After you have logged into your social media aggregator, you need to click on the Create feed option to begin the content aggregation process. Select LinkedIn as your preferred content aggregation source. Additionally, you will be given the option to select your preferred connection type.
After filling in the required credentials, you will be able to see the aggregated feeds in the widget editor.
Step 3 – Customize The LinkedIn Widget
Once you are done aggregating the LinkedIn feeds, you will be able to customize the widget depending on your preferred style. You will be able to customize the widget according to the tool chosen by you.
Moreover, customizing the LinkedIn widget before publishing it is mandatory as it helps you to upscale its effectiveness and impact.
Step 4 – Generate The Embed Code
After you are satisfied with the look of the widget, you will be ready to begin the embedding process. Simply click on the Embed widget option and you will be given the option to select your preferred website building platform.
Set the height and width of the LinkedIn widget according to the overall look of your website. Click on the Get Code option and copy it to the clipboard.
Step 5 – Embed LinkedIn Feed On Your Website
Lastly, all you need to do is redirect to the admin account of your website. Visit the webpage or section where you want to embed LinkedIn feeds.
Go to the backend section of the page and paste the embed code into your provided section. Save the changes and you will have successfully embedded the LinkedIn feeds on your website.
This is all it takes to successfully embed LinkedIn feed widget on your website. However, if you are not convinced and wish to know more about how this strategy can help you level up your business, then the next section will give you better insights.
Reasons To Embed LinkedIn Feed Widget On Your Website
Embedding LinkedIn feeds on your website can help your business in the following ways:
- Helps to significantly increase your website’s overall engagement
- Build a social proof of your brand
- Aggregate and display user-generated content
- Improve your website’s overall look and presence
- A chance to increase your sales and conversions
We have reached the end of this blog and you are now aware of the significance and the way to embed LinkedIn feed on your website.
Moreover, you have also got to know about the benefits of using this strategy in your business. Go on now, include this strategy into your marketing efforts to see growth in your business like never before!