How to Add Instagram Feed on Shopify?

In today’s digital-first world, integrating social media with e-commerce platforms is essential for driving engagement and increasing sales. One of the most effective ways to achieve this is by adding your Instagram feed to your Shopify store. Instagram, with its visually compelling content, can significantly enhance your store’s aesthetic and provide real-life customer experiences. This blog will guide you through the process of adding an Instagram feed on your Shopify store, offering tips and best practices along the way.

Why Integrate Instagram with Shopify?

Before we delve into the technical steps, it’s important to understand why integrating Instagram with your Shopify store is beneficial:

1. Visual Appeal: Instagram is built around visual content. By showcasing your Instagram feed on your Shopify store, you can create a more visually appealing shopping experience.
2. Social Proof: User-generated content (UGC) from Instagram serves as powerful social proof. Seeing real customers using your products can build trust and encourage potential buyers to make a purchase.
3. Increased Engagement: An integrated Instagram feed can keep visitors on your site longer, increasing the chances of conversion.
4. Fresh Content: Your Instagram feed is continuously updated with new posts, ensuring your Shopify store always has fresh content without additional effort.

Tools for Adding Instagram Feed to Shopify

Several tools and apps can help you integrate your Instagram feed with Shopify. Here are a few popular options:

1. Instafeed: A free Shopify app that allows you to display your Instagram photos on your store.
2. Tagshop: A powerful tool for curating and displaying UGC from Instagram.
3. Foursixty: Another popular app that helps you create shoppable Instagram galleries.
4. Instagram Feed by Elfsight: A versatile app that offers various customization options.

In this guide, we will focus on using Instafeed due to its simplicity and popularity among Shopify users.

Steps to Add Instagram Feed on Shopify with Tagshop

Step 1: Sign Up and Log In to Tagshop

1. Sign Up: Go to the Tagshop website and sign up for an account. If you already have an account, simply log in.
2. Choose a Plan: Select a plan that suits your needs. Tagshop offers various plans, including a free trial, so you can test the features before committing.

Step 2: Create a New Social Wall

1. Dashboard: After logging in, you will be directed to the Tagshop dashboard.
2. Create Social Wall: Click on the “Create Social Wall” button. You will be prompted to name your wall and select a social platform. Choose Instagram.

Step 3: Connect Your Instagram Account

1. Connect Account: Click on the “Connect Instagram” button. You will be redirected to Instagram to log in and authorize Tagshop to access your account.
2. Authorize Access: Follow the prompts to authorize access. Once done, you will be redirected back to Tagshop.

Step 4: Curate Your Instagram Feed

1. Hashtag or Handle: Choose how you want to curate your feed. You can pull in posts based on specific hashtags, your Instagram handle, or both.
2. Moderate Content: Tagshop allows you to moderate the content that appears on your feed. You can approve or reject posts to ensure only the best content is displayed.

Step 5: Customize Your Social Wall

1. Themes and Layouts: Tagshop offers various themes and layouts. Choose one that matches the aesthetic of your Shopify store.
2. Customize Appearance: You can further customize the appearance of your social wall, including colors, fonts, and post styles, to ensure it aligns with your brand.

Step 6: Generate Embed Code

1. Publish Wall: Once you are satisfied with your social wall, click on the “Publish” button.
2. Embed Code: Tagshop will generate an embed code. Copy this code, as you will need it to add the feed to your Shopify store.

Step 7: Add Instagram Feed to Shopify

1. Log In to Shopify: Go to your Shopify admin panel and log in.
2. Navigate to Themes: In the admin panel, navigate to “Online Store” and then “Themes.”
3. Edit Code: Click on the “Actions” button next to your current theme and select “Edit Code.”
4. Add Embed Code: Find the section of your theme where you want the Instagram feed to appear. This could be the homepage, product pages, or any other page. Paste the embed code from Tagshop into the desired section.
5. Save Changes: Save your changes and preview your store to ensure the Instagram feed is displayed correctly.

Best Practices for Using Instagram Feeds on Shopify

Engage with Your Audience:

Respond to comments and engage with users who are featured in your Instagram feed. This builds community and encourages more customers to share their experiences.

Highlight User-Generated Content:

Encourage your customers to share their experiences with your products on Instagram using a branded hashtag. This will provide a steady stream of UGC for your feed.

Maintain a Consistent Aesthetic:

Ensure that the posts displayed in your Instagram feed align with your brand’s aesthetic. Consistency in colors, filters, and overall style can enhance your store’s visual appeal.

Update Regularly:

While the Instagram feed will update automatically, periodically review and curate the content to ensure it remains relevant and engaging.

Conclusion

Integrating your Instagram feed with your Shopify store is a powerful way to enhance your e-commerce platform. It brings social proof, fresh content, and visual appeal to your store, ultimately driving engagement and increasing sales. By following the steps outlined in this guide, you can seamlessly add your Instagram feed to Shopify and start reaping the benefits of a socially integrated shopping experience.