The profound impact of user-generated content on the purchasing decisions of users is growing evidently. This is the reason as to why marketers today are looking for ways to include customer backed up testimonies in the marketing campaigns and touchpoints.
It is because users today are primarily looking for two major things- engagement and authenticity. User-generated content caters to both these needs of consumers.
One may wonder how?
Well, today users explore a product through reviews of other people before even thinking of buying it. It has been observed that around 80% energy of a shopper goes into discovering the brand experiences of other users.
User reviews are the genuine form of these experiences shared over the digital platforms and social media networks. Therefore, businesses should also focus their efforts on collecting these reviews and displaying them on various marketing touchpoints.
Embedding consumer reviews to websites will enhance the brand image in the market and also boost user-engagement which further enhances the website performance.
Embedding reviews from your valuable consumers to your website will bring brand credibility, which will increase user-engagement and website performance. In this piece, we will discuss the significance of embedding Facebook reviews widget on the website.
The Benefits of embedding Facebook reviews on Website are
1. Amp Up User Engagement
More the authentic reviews on the website, the better! Having honest opinions on the website not only improve the trust factor but also increase the user-brand engagement.
If a website does not have any sort of consumer-generated content or testimonies, visitors hardly stay on the website. This puts a negative impact on website performance as well as conversion
Whereas on the other side, if visitors see that a brand has included the reviews from its other users, they are most likely to go forward with shopping as now they do not have to search for product reviews elsewhere.
2. Increase Trust & Authenticity
Consumers put their faith in user-generated reviews as they are authentic and come from real buying experiences. This proves that as a brand, your number one priority is to deliver satisfactory services to your users. Reviews are a reflection of the quality of your products and by including them on the website, you can maximize your value in consumers’ minds.
3. Help Convert Organic Visitors
Even if a visitor has landed on your website unintentionally, having reviews could actually grab his/her attention long enough to know about your product and services.
Reviews establish you as a brand that has a strong digital and social presence. This overcomes the reservation in a new visitor’s mind and it is most likely that he/she end up buying something from the website.
There are various methods to embed Facebook Reviews on the website. Few of them are
1. Taggbox Widget
When it comes to embedding Facebook reviews, look no further than Taggbox Facebook Widget. Its excellent and multi-functionality features make it one of the most popular UGC platform. It aggregates each and every Facebook post and displays them in the form of review feed. This feed is aggregated using relevant hashtags and mentions.
Through Taggbox, embedding facebook reviews on the website is pretty simple and effective. It includes-
- Creating Facebook Review Widget
- Embedding The Widget On Website
Taggbox provides many new-age features like customization of review feed to help you personalize the content. The moderation features help in removing the unwanted, obscene, and unverified reviews and the analytics feature offers insights on review feed performance.
For embedding a Facebook review widget, one simply has to create a Facebook social wall through Taggbox and click on the “Embed on Website” tab which will generate a code. This code has to be copied and pasted on website’s backend and the feed will be instantly displayed on the website.
2. Facebook Review Section on Facebook Page (Manual Method)
Facebook also has its embed review feature that one can use. For any feed to be shown over the website, one has to visit the review section on the Facebook business profile, click on the particular feed. The code will be generated which could be pasted on the website. This is a slightly tiring process as each review one has to generate a different code, copy, and paste on the website.
How Embedding Facebook Reviews Help Your Business Website?
Facebook is probably the most popular social media network that allows for easier interactions among users. It also lets people know about a business’s credibility via reviews on the page. With one of the major platforms in terms of user-base, Facebook also helps brands reach huge target audiences, interact, and address their queries.
The influence of Facebook reviews on users’ psyche is strong and it is through these reviews that people get to know about a brand’s social presence and reputation. That’s why introducing Facebook reviews on a website will expand a business’s organic reach and also solidify its credibility.
Displaying user-generated content such as reviews, opinions, images, and videos, etc on the website will also enhance the visual appeal of the website which leads to increased engagement.
Conclusion
Having Facebook reviews over the website is the need of the hour as people are shifting from branded content to UGC. Through the above-mentioned methods, it is possible to include Facebook reviews quite easily. It would not only boost the authenticity of your brand but also drive conversions.
Digital Cell 
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